Anchor returns to the TV screens on Monday (18 July) during ITV’s Emmerdale as part of a major new £2 million Anchor Spreadable campaign. The new Arla Foods campaign is themed around ‘guerrilla parenting’, helping parents occupy their kids during the summer holidays.
‘Hometime’, featuring the Anchor Hugglers, will be on TV for six weeks and is the latest in Anchor’s ongoing ‘That’s The Good Stuff’ campaign. In a scene familiar to parents, an overwrought dad at the indoor play centre is wrestling with his little ones who aren’t ready to go home. Needless to say, things don’t quite go according to plan.
The campaign includes a number of activities including a Google Play promotion on the inner foil of Anchor Spreadable packs giving shoppers the opportunity to win a download of a film, game or app.
A specially commissioned vending machine will be placed in London Victoria, Manchester Piccadilly and Birmingham New Street railway stations at the end of July to intercept families heading for days-away. The vending machine will be filled with specially produced free activity packs. A further twelve days of sampling will take place at other stations across the UK handing out Anchor coupons and activity packs.
On social media, comedian Sam Avery has been commissioned to produce four witty videos – the theme of the films will be ‘Confessions of a summer parent’ and shared on Facebook and YouTube.
Jennifer Brown, Arla Senior Brand Manager for Anchor said: “All parents will relate to the new Anchor ad as the summer holidays loom. The campaign is about putting a smile on the faces of parents and children.”
Anchor butter is made at the Arla site in Westbury, Wiltshire.
The campaign was created by Creature.