In the largest consumer survey of its kind, Arla® skyr triumphs as Product of Year in the Yogurt category.
With more than 11,500 consumers responding to the survey across 42 FMCG categories, Product of the Year is the world’s largest consumer-voted annual award for product innovation.
Across the board, Product of the Year winners showcase innovation in the convenience and health sector, in addition to provenance. Consumers said Arla® skyr is leading the way in yogurt category in this regard, with a fat free, reduced sugar and high protein delicious silky texture, containing 30 per cent less sugar when compared with similar products in the market place.
Since its launch in March 2015, consumers up and down the country have been enjoying the taste of this healthy and delicious yogurt. As consumers look to make healthier choices, skyr is the first ‘super yogurt’ which taps into this trend.
Commenting on the win, Sarah Baldwin, Vice President Marketing, Arla Foods UK, said:
“This award is so important to Arla as it has been voted for by consumers. We are so pleased that Arla® skyr has been recognised as an innovative, healthy and nutritious yogurt and that consumers are loving the new option in the yogurt aisle. “
“We continue to focus on innovation to create value-add products which create new ways for consumers to enjoy the benefits of dairy, whilst giving back to our 3,000 UK farmers and 12,800 across Europe.”
About Skyr
Skyr is a fermented dairy product, originating from Iceland, where it has been produced for more than a thousand years. Skyr is carefully strained to create a delicious, silky texture which is low in fat and sugar, but high in protein.
For more information on Arla® Skyr the product and nutritional claims are available at www.arlafoods.com.
About Arla®
Arla Foods is a global dairy company and co-operative owned by 12,700 dairy farmers circa 3,000 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Lurpak® and Castello®. It has a turnover of £2.3 billion. As well as being number one in fresh liquid milk, butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.
About Product of the Year
Product of the Year is the UK’s largest independent survey into product innovation with more than 11,500 consumers voting in a survey conducted by TNS. Winning manufacturers can take heart that 86% of consumers say the endorsement of the Product of the Year logo makes them more likely to buy the product, and as many as 64% of consumers recognise the logo.[1] Research from Kantar Worldpanel shows the 14 winners from Product of the Year 2010 achieved an average of £9.2m in sales in the 12-month time period, against an average new product of £1m after one year of being launched.[2]
The initiative has been running in the UK for 12 years with the success of the scheme being launched globally in countries, including the USA, Canada, India, Brazil, South Africa, New Zealand and Australia. Winning manufacturers span global brand names, including Procter and Gamble, Reckitt Benckiser, Unilever, Tesco, PepsiCo, Nestlé, Kimberley Clark and Mars, all previous winners.
[1] Source: TNS Omnibus Data May 2013
[2] Kantar Worldpanel research, consisting of 25,000 UK households, evaluated sales performance of 14 POY winners over the 12-month period up to October 2010
Full list of 2016 Product of the Year winners across 42 categories:
Cereal: Weetabix Protein Crunch (Weetabix Ltd)
Confectionary: AERO Mousse (Nestlé UK & Ireland Ltd)
Convenience Food: Birds Eye Stir Your Senses (Birds Eye)
Dairy: The Laughing Cow Light with Cheddar (Bel UK)
Dessert: Müller Pud Corner (Müller Dairy)
Gluten Free: Goodfella’s Gluten Free Pizza (Green Isle Foods)
Granola: Jordans Lighter Granola (Jordans, Dorset & Ryvita)
Green Tea: Tetley Super Green Tea (Tata Global Beverages)
Healthy Breakfast: Fruitus Breakfast Bars (Halo Foods Ltd)
Healthy Drink: Little Miracles Rooibos Tea & Elderberry (Little Miracles Drinks)
Healthy Food: Slim Pasta, Noodles & Rice (NAH Foods Ltd)
Healthy Yoghurt: Activia Fruit Fusion Blueberry & Acai (Danone Ltd)
Kids Confectionary: Bebeto Fruit Strings 7 day pack (Kervan Gida)
Kids Dairy: Petits Filous Pouches (Yoplait)
Pasta Ready Meal: Dolmio Pasta & Sauce Kits (Mars Foods UK)
Sauce & Seasoning: Sharwood’s Stir Fry Melts (Premier Foods)
Savoury Snack: Ritz Crisp & Thin (Mondelez International)
Yoghurt: Arla skyr (Arla Foods)
Bladder Weakness: Always Discreet for Sensitive Bladder (Procter & Gamble)
Cleanser: Nivea Daily Essentials Sensitive Caring Micellar Water (Beiersdorf UK Ltd)
Cough, Cold & Allergy: Bronchostop Cough Syrup & Pastilles (Omega Pharma Ltd)
General Healthcare: Nexium Control (Pfizer)
Hair Care: Garnier Honey Treasures Strength Restorer Range (Garnier)
Oral Care: LISTERINE® Advanced White (Johnson & Johnson Ltd)
Skin Care: Dove Body Wash (Unilever)
Tampon: Tampax Compak Pearl (Procter & Gamble)
Toiletries: Gillette Fushion ProGlide Sensitive 2 in 1 Shave Gel (Procter & Gamble)
Toothpaste: Oral-B 3D White Luxe Perfection Toothpaste (Procter & Gamble)
Vitamin: Seven Seas Perfect 7 Range (Merck Consumer Health UK)
Weight Loss & Slimming Aid: Bootea Shake (Bootea)
Wet Shave Razor: Gillette ProGlide Razor with Flexball Technology (Procter & Gamble)
Women’s Hair Removal: Gillette Venus Snap Razor (Procter & Gamble)
Air Freshener: Ambi Pur 3volution Plug-In Starter Kit (Procter & Gamble)
Baby Wipe: ASDA Little Angels Extra Protection Wipes (Asda stores ltd)
Cat Food: Whiskas Pouches (Mars Petcare UK)
DIY: Loctite 60 Seconds (Henkel Ltd)
Dog Care: Pedigree DentaFlex (Mars Petcare UK)
Household Cleaning: Cif Power & Shine Bathroom (Unilever)
Household Paper: Andrex® Gentle Clean (Kimberly- Clark)
Laundry Care: Comfort Intense Fabric Conditioner (Unilever)
Nappy: Pampers Premium Protection Active Fit Nappies (Procter & Gamble)
Technology & Accessories: Energizer® EcoAdvanced™ Alkaline Battery (Energizer Group Ltd)